.REALTOR in the news

Official Press Releases

realtor.org, April 16, 2015

The National Association of Realtors®’ top-level domain .REALTOR will be available to local and state Realtor® associations as well as brokerages in the U.S. and Canada starting May 7. read more here

realtor.org, August 1, 2014

The National Association of Realtors®’ new .REALTOR top-level domain will be available October 23, 2014 to members of NAR and the Canadian Real Estate Association. read more here

.REALTOR Articles

RIS Media, November 28, 2015

Whether triggered by market changes, competition, mergers, or an outdated image, every branding strategy needs periodic updates to keep pace with the latest and greatest in the industry. As a REALTOR®, you are your brand. read more here

ICANN, August 26, 2015

See the newly released .REALTOR case study by ICANN on how we are doing!

Lani Rosales / realuoso.com, April 19, 2015

Last fall, the National Association of Realtors (NAR) announced that they had procured the rights to the .REALTOR top-level domain (TLD), allowing their members (and members of the Canadian Real Estate Association) to obtain their own .REALTOR site and soon, Associations and brokerages will be able to scoop their domains up as well.

RIS Media, April 16, 2015

In a move to futher offer consumers a trusted, valued source for real estate on the internet, and thereby strengthen the REALTOR® brand, the National Associations of REALTORS®' (NAR) top-level domain (TLD) .REALTOR will be available to local and state REALTOR® Associations as well as brokerages in the U.S. and Canada starting May 7. Read more here

Julia Haskins / Associationsnow.com, November 24, 2014

The National Association of Realtors is giving members web tools to boost their .realtor domains. What's the benefit? read more

Andrew Allemann / domainnamewire.com, November 18, 2014

But there are some key differences with .realtor, and why I think it has done a lot to move new TLDs forward as a whole. First, although most of the registrations were free, Realtors had to actually register them and were limited to just one for free. This means that 80,000 people are now more aware of what’s right of the dot. In other words, they understand a bit more about what a new TLD is. read more here

Elliot Silver / domaininvesting.com, November 16, 2014

"I’ve sold quite a few domain names to real estate agents and real estate companies, and it can be difficult convincing them to buy even the best domain names. The response rate, from my experience, is lower with real estate agents than other verticals. Getting 85k Realtors to take a free domain name is quite good, especially considering some people may think that *free* means no value." read more.

Meg White / REALTORMag.com, October 24, 2014

With the recent roll-out of the new top-level .REALTOR domain behind us, REALTOR® Magazine looks at how practitioners are planning to use this new online marketing tool. read more

Christine Hodges / varbuzz.com, September 16, 2014

The National Association of REALTORS® announced that the new .REALTOR top-level domain will be available Oct. 23 to NAR members. read more

Bernice Ross / inman.com, September 2, 2014

The kids are back to school and the fall selling season is upon us. What can you do to take advantage of this great time of year before winter sends seasonal chills through the real estate market? read more

Andrea V. Brambila / inman.com, July 30, 2014

It’s official: The National Association of Realtors will begin offering its 1 million members Web addresses with a new .realtor top-level domain sometime before October.

Sam DeBord / warealtor.org, July 2, 2014

Nine out of ten consumers are searching online for real estate, but only one out of ten are finding their real estate agent online.  While personal connections and referrals are a significant reason for this gap, the inability to do deep research about agents online is also a significant contributor.  A new partnership project between NAR and Realtor.com aims to help consumers explore and connect with REALTORS® more easily online.

ICANN, May 9, 2014

ICANN’s web site on the NEW gTLDS

ICANN, May 9, 2014

As part of ICANN's global program to raise awareness and interest in all of the New gTLDs, we invited all New gTLD applicants to participate in a series of recorded interviews. The short videos provide insight into the individual story of a TLD, or portfolio of TLDs, the inspiration behind it and how they see it being used.

npr.org, David Kestenbaum, April 4, 2014

A couple years ago, Adrienne McAdory read that the organization that sets the rules for Web addresses was going to allow people to apply for new top-level domains. No longer would there be just the old top-level domains like .com and .gov. People could apply for any new top-level domain they wanted.

McAdory liked the idea, but it took her awhile to figure out the right domain. Read more

Lori Sharn, March 21, 2014

Associated General Contractors of America wants to help members cut through the online clutter. Beginning in mid-April, AGC members can receive a discounted price for a new address using .build—one of hundreds of new generic top-level domains to be added to the Internet this year and next.

“It will be easier for our members to be found,” said Jeff Wilson, AGC chief marketing strategist. “It was an opportunity for us to join the train early as well.”

ICANN, March 5, 2014

Animated video explaining how the Internet is quickly expanding with 1300 new gTLDs that are increasing innovation and giving voice to a billion more users.

REALTOR Magazine Online, February 6, 2014

The Internet is stretching beyond a mostly dot-com world. New generic top-level Web domain names — everything from .guru, .ventures, .clothing, and more — began rolling out Jan. 29, and about 1,000 more are expected to be unveiled this year. The .REALTOR domain will also be part of this gradual rollout, as more businesses look for new ways to carve out their digital space on the Internet. Soon, your website will have a chance to be JohnDoe.REALTOR, instead of JohnDoe.com.

realtor.org, November 7, 2013

During the 2013 REALTORS® Conference & Expo in San Francisco today, the National Association of Realtors® launched a member awareness campaign and priority registration for the .Realtor top-level domain, as an alternative to the familiar and commonly used .com or .org domains.

realtor.org, June 12, 2012

Home buyers, sellers and investors may soon find it easier to locate trusted and valued real estate information, resources and services online. The National Association of Realtors®, through its wholly owned subsidiary, the Realtors® Information Network (RIN), has applied for the branded .Realtor top-level domain (TLD) as an alternative to the familiar and commonly used .com or .org. Applications have also been submitted for .realestate and .home.

TLD Articles

Rob Stott / Associations Now, August 25, 2015

Wednesday is National Dog Day, and to celebrate, the Petfinder Foundation is bringing man’s best friend into the digital age. The group launched the first website to use the .dog top-level domain. Its goal: to support dog-rescue organizations. Read more

And you thought The Hunger Games couldn't get any bigger. Today, as Lionsgate releases the trailer for the fourth and final chapter in the blockbuster movie series, it is also raising the curtain on a companion website with a pioneering domain name:TheHungerGames.Movie. Read more

Geoff Duncan , February 5, 2014

Want a domain name that stands out? Good luck. For years, the Internet has been limited to just 22 generic top-level domains like the familiar .com, .net, and .org. Sure, there are other top-level domains, but most are for countries (like .jp for Japan or .ca for Canada). Those general-purpose domains have been very limited.

Stephen Shankland, January 28, 2014

Starting next week, the Internet is going to look very different -- and ICANN Chief Executive Fadi Chehade is the one who'll get both the credit and the blame.

Leo Mirani, David Yanofsky, January 22, 2014

The web is about to have its big bang. About 1,000 new generic top-level domain names, or gTLDs (the last bit of an internet address, such as the com in qz.com) will come into existence this year. On Feb.