All you need to know about .REALTOR

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Registration

You will need:
• credit card
• list of domain name ideas

For individual REALTOR® domains:
• NRDS Member ID (NAR) or NAF ID (CREA)

For Brokerage Firms domains:
• Member ID of the Office Designated REALTOR®
• NRDS Office ID (NAR)

For Member Board domains:
• Member ID of the Association Executive
• Association ID (NAR)

A credit card is needed for all accounts to ensure that your .REALTOR domains will auto-renew and not be lost should a member forget to renew. Members will have the ability to turn-off auto-renewal for every .REALTOR domain after account creation. Pre-paid credit cards may also be accepted and used as an alternative to a personal credit card.

General

REALTOR® is a federally registered collective membership mark that identifies real estate professionals who are members of NAR and subscribe to its strict Code of Ethics. Only members of the National Association of REALTORS® (NAR) including International REALTOR® Members (IRMs), The Canadian Real Estate Association (CREA), and related entities will be allowed to use .REALTOR domain names. A .REALTOR domain name will identify and distinguish domains operated by REALTORS® from others operated by nonmember real estate professionals, and establish .REALTOR domain names as a trusted source.

The top-level domain .REALTOR will also deliver branding and marketing value to REALTOR® members and affiliates. Details can be found under our Benefits section.

REALTORS® and consumers will benefit in the following ways:

1. Instantly tell the world you are a REALTOR®!

  • Anyone can create a .com web address, but only REALTORS® can have a .REALTOR web address, differentiating REALTORS® from other real estate professionals.
  • .REALTOR makes it easy for consumers, prospects and clients to find a trusted sourced in real estate in the REALTOR® brand, which stands for ethics, professionalism and trust.  
  • Directly connects members to the $5 billion internationally recognized REALTOR® brand, delivering additional branding and market value – like placing the REALTOR® logo on your business cards or wearing the REALTOR® pin.

2. Choosing a web address

  • REALTOR already tells consumers a little about who you are and what you do so you can focus on selecting the best web address to market yourself and your business.
  • .REALTOR offers a clean slate of web addresses to choose from, unlike .com and .net web addresses
  • Search engines like Google are focused on delivering relevant results. .REALTOR and the web address you choose tells search engines what kind of content to expect on your website, making it more likely to appear in search results when “REALTOR®” and the terms in your web address are searched.

3. Consumer Campaigns

  • NAR will have consumer campaigns to educate the public about the .REALTOR web addresses as a source they can trust to make the biggest financial decision of their life.

4. The Future

  • Positions REALTORS® with a competitive edge in the online real estate space by enabling the opportunity for future innovation. Example: Creating .REALTOR search engines, making it easy to locate REALTORS® and real estate services.

 

 

 

Business rules are the guidelines and usage rules for the claiming and use of .REALTOR domains which includes the acceptable domain names that can be chosen and the usage of that domain.

.REALTOR domains to individual members became available on October 23, 2014. Starting May 7, 2015 at 10 a.m. CST, it will be available to Member Boards and Brokerage Firms. .REALTOR domains will be available during each phase on a first-come, first-serve basis at www.claim.REALTOR.

  • REALTOR® members (agents and brokers) including International REALTOR® Members and members of The Canadian Real Estate Association (CREA)
  • REALTOR® Member Firms
  • State, provincial and local REALTOR® Member Boards
  • REALTOR® owned Multiple Listing Services (MLSs)
  • NAR affiliated institutes; societies and councils
  • Other NAR business partners

Registration of .REALTOR domains is subject to the .REALTOR licensing agreement for usage of .REALTOR domains.

Discounts are available for additional domains and years purchases up to 40% for up to 10 years. Bulk pricing for 10+ firm or member domains is available upon request to nar@about.REALTOR. Please visit our pricing page for current details: www.about.REALTOR/content/pricing
Note: discounts apply only to .REALTOR domains purchased in the same transaction.

For individual REALTOR® domains:

  • FREE .REALTOR domains are still available for the first year, one per member. After the first year, domains start at $39.95/year.

For Brokerage Firms domains:

  • $79.00/year with an additional 50% discount on all purchases for the first 60 days of launch

For Member Board domains:

  • $99/year or FREE for those who complete the Association .REALTOR Marketing Program. More at www.about.REALTOR/associations. Member Boards can obtain one .REALTOR domain FREE for up to 5 years along with priority registration by completing the Association .REALTOR Marketing Program.
    To complete the program, fill out the activity form and submit example no later than April 30, 2015. A special code will be provided 48 hours in advance of priority registration.

 

If a domain you want is available and satisfies the business rules, you can register as many as you like. More on business rules at www.about.REALTOR/learn/guidelines-usage

A domain name MUST be between 3-63 characters in length. You can incorporate the numbers 0-9 and letters A-Z in the domain name.  You may include hyphen(s) but your .REALTOR domain cannot begin or end with a hyphen. Spaces and underlines are not permitted. Click here for acceptable domain names.

Members may use .REALTOR domain names only while their NAR or CREA membership is in good standing.

Real Estate Domains LLC (RED) is the registrant of all .REALTOR domains. The .REALTOR licensing agreement will explain in detail what will happen to .REALTOR domains in the event the licensee’s membership is no longer in good standing as a REALTOR®.

No. Members may continue using their current domain names for as long as they wish. Members may also wish to redirect their current domain names to their new .REALTOR website; however, such redirecting is not required.

No. .REALTOR domains are only available for registration through NAR.

Various domain registrars such as GoDaddy are promoting preregistration for new TLDs, which may be available soon. These domain registrars are not authorized and will be unable to issue .REALTOR domain names.

NAR and CREA members should not preregister or pay money to other registrars for a .REALTOR top-level domain (TLD). Only NAR will offer and oversee .REALTOR domains, and only REALTORS® are eligible for .REALTOR domains. Membership will be verified via NRDS or NAF ID.

You may have also heard about a company promoting use of the top-level “country code” domain .RE as a place to distinguish real estate professionals. Be aware that neither this company, nor the .RE top-level domain, is affiliated in any way with NAR.

Account

No. Your REALTOR.org user name and password are not used for domain registration. All NAR members will need to create a .REALTOR domain account to purchase and manage domains. The user name you select must be an email address, and you will create and confirm a password.

You may use any valid email address. We recommend using the email address you want your .REALTOR domain receipt and updates to be sent.

Existing account holders: Your email address can be updated once an account is created by clicking “Login” in the upper-right corner of the page at www.claim.REALTOR and using your old email address to login. Once logged in, click “Account”. Make your changes and click “Save” at the bottom of the page.

If you have not created an account before, in order to claim a .REALTOR domain, you must create an account first by selecting “Sign up”.

The first time you claimed a .REALTOR domain, you set up an account with an email address as your username and a password. This is not necessarily the same username and password as your REALTOR.org or realtor.com account. If you forgot your password, click “Forgot password?”

  1. If you have never set-up an account, click “Sign up” and follow the instructions for creating a .REALTOR domain name account.
  2. If you forgot your password, click “Forgot password?”
  3. If you are locked out of your account, contact RED Support via our support page or at 866-361-3029 and provide your name and NRDS ID.  If a typo was made when creating the account name, RED can update/reset the email address, which is also your username for the account.

Claiming Domain Names

You may request manual review of the desired .REALTOR domain by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and complete the “Contact Support” web form. Select “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain name.

To make an update to your name, contact your local board. If you created your account at www.claim.REALTOR prior to changing your name, once the local board makes an update, contact RED support at 866-361-3029.

For other inquiries, you may request manual review of a desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and completing the “Contact Support” web form. Select “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain name.

Request manual review of the desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and then selecting “Help registering a domain”. A request for manual review is not processed immediately and does not guarantee approval of your desired domain.

Individual Member Domains

Claiming .REALTOR domain names are first-come, first-served. At minimum,

  1. Members must use their first, last or full name in their domain name as it is in the NAR membership ID (NRDS ID). 
  2. The member's name (first, last or full) must precede .REALTOR. with the exception of numeric characters
     

Naming FAQs:

Question

Answer

Example

Can I use just my first name?

Yes

Robert.REALTOR

Can I use just my last name?

Yes

Anderson.REALTOR

Can I use my middle name?  

Must be used with first or last name only

JohnAnderson.REALTOR
(where middle name is John)

Can I use my nickname?

Can use nicknames for your formal first names as our system accepts over 1million common nicknames

Bob.REALTOR, BobAnderson.REALTOR

Can I use my initials?

Must be used with last name, not as a standalone

RAnderson.REALTOR
 

Can I use words or a phrase before my name?

Can use as long as it is appropriate

TeamAnderson.REALTOR
SellwithBob.REALTOR

Can I use numbers?

Yes, before or after your name

Robert1.REALTOR
21RAnderson.REALTOR

 

For more, visit www.about.REALTOR and check out the naming rules and guidelines

The same rules that apply to members’ use of the REALTOR® marks currently will apply to .REALTOR domains. Descriptive and generic terms, including geographic terms , can only be used before the member’s name. The .REALTOR domain must have the member’s first, last, or full name directly before .REALTOR.

The following are examples of proper .REALTOR domains for Jane Smith, REALTOR®:
janesmith.REALTOR
smith.REALTOR
jsmith.REALTOR
jane.REALTOR
buywithjanesmith.REALTOR
calljane.REALTOR
sellwithsmith.REALTOR

The following are examples of improper .REALTOR domains:
js.REALTOR
janesmiththebest.REALTOR
smithteam.REALTOR
janesellschicago.REALTOR
janesmithrealtor.REALTOR

Please visit the Guidelines and Usage section for more ideas.

Consider registering domains using the part of your name that does not result in a challenge; or request manual review of your desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and selecting “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain name.

The registration system requires use of your first name (can be a common variation of first name), and/or your complete last name directly before .REALTOR.  It does not permit use of only part of the first or last name as it appears in NRDS.

If you have a domain name you cannot currently claim and believe you should be able to, you can submit a request for the desired domain name by clicking “Contact Support” at www.claim.REALTOR at the bottom of the screen and then select “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain.

No. A member’s first name (can be a common variation of first name) and/or complete last name must immediately precede .REALTOR.

Over 1.1million nickname variations are permitted by the registration site.

Nonetheless, if you received an error message, you may request manual review of a desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and then selecting “Help registering a domain”. A request for manual review may take some time to process and do not guarantee approval of your desired domain name.

Brokerage Firm Domains

Starting May 7, 2015 at 10 am CST, on a first-come, first-serve basis, Firms and Member Boards will be able to claim their .REALTOR domains at www.claim.REALTOR.

The active Office’s Designated REALTOR® as listed in NRDS for NAR, NAF for CREA, may claim domains on behalf of their brokerage firm.

Firms may claim .REALTOR domain names in connection with the firm name under which real estate services are provided to clients and consumers. If you are a franchisee, we encourage you to make sure that any .REALTOR domains you claim are in compliance with your franchisor’s branding rules.

Full list of business rules can be found at: www.about.realtor/learn/guidelines-usage

“Firm name” means the local name by which a member’s real estate business is distinguished from other firms by the Member Board, public, and state licensing authority. It is the name under which you provide real estate services to clients and consumers and should be the name reflected in your NRDS Office record.

The firm name must come directly before the dot in .REALTOR (with the exception of numerical characters).

Yes, you MAY USE:

  • Words or phrases before the firm name.  For example, the firm Cloud Realty could claim: GoldCoastCloudRealty.REALTOR
  • Numerical characters before or after your firm name
  • Between 3-63 characters in length, numbers 0-9 and letters A-Z
  • Hyphens are the only other character besides alphanumeric that will be accepted but a .REALTOR domain name cannot begin or end with a hyphen

Yes, you MAY NOT USE:

  • A .REALTOR domain name in conjunction with a team name
  • “REALTOR” at the secondary level (before the dot).
  • Spaces and underlines
  • A geographic-only domain name (e.g., Chicago.REALTOR) will be reserved for future use to benefit the entire industry. One example of a future use is creating .REALTOR search engines, making it easy to locate REALTORS® and real estate services in a local area.
  • If your firm is owned, controlled, or under common control of an entity whose primary business is the electronic display of real property ads, then you may not use a domain name that is substantially similar to the name of the parent or affiliate’s real property ad business.

The following are examples of acceptable .REALTOR domains for Cloud Realty:
CloudRealty.REALTOR
98CloudRealty.REALTOR
CloudRealty98.REALTOR
GoldCoastCloudRealty.REALTOR
MontanaCloudRealty.REALTOR
NYCloudRealty.REALTOR

The following are examples of unacceptable .REALTOR domains for Cloud Realty:
Cloud98Realty.REALTOR
CloudRealtyREALTOR.REALTOR
1Cloud.REALTOR
TeamBrady.REALTOR

Member Board Domains

Starting May 7, 2015 at 10 am CST, Member Boards and firms will be able to claim their .REALTOR domains on a first-come, first-serve basis at www.claim.REALTOR.

Priority registration on a first-come, first-serve basis will open on May 6, 2015 at 10am CST and will ONLY be available to those Member Boards who have completed the Association .REALTOR Marketing Program by April 30th, 2015. A special code will be provided via e-mail 48 hours in advance of priority registration to qualifying Member Boards. The special code will be sent via e-mail to the AE for the Member Board and the staff member who submitted the completion form.

More information about the Association .REALTOR Marketing Program can be found at: www.about.REALTOR/associations

Member Board domains will start at $99/year. Member Boards can claim as many domains as they like as long as the domains meet the business rules and are available.

State, provincial and local REALTOR® Member Boards may claim .REALTOR domains. The Executive Officer as listed in NRDS for NAR, NAF for CREA, may claim the domains on behalf of the Member Board.

NAR members can go to www.realtor.org to obtain your NRDS Member ID and Association ID.

Member Boards may claim .REALTOR domain names in connection with their association name:

  • As the Member Board name appears in their membership record
  • Abbreviations of the Member Board name
  • Acronym of the Member Board name
  • Can include “REALTOR” at the secondary level (before the dot).
  • Use of “BOR,” “AOR,” “REB,” “Board of REALTORS,” “Association of REALTORS,” and “Real Estate Board”, and their French equivalents as determined by CREA, are for exclusive use by this class
  • Between 3-63 characters in length, numbers 0-9 and letters A-Z
  • Numerical characters before or after your Member Board name
  • Hyphens are the only other character besides alphanumeric that will be accepted but a .REALTOR domain name cannot begin or end with a hyphen

Full list of business rules can be found at: www.about.realtor/learn/guidelines-usage

Yes, there are restrictions on available .REALTOR domains for Member Boards. You MAY NOT USE:

  • Geographic-only domain names (e.g., Chicago.REALTOR) will be reserved for future use to benefit the entire industry. One example of a future use is creating .REALTOR search engines, making it easy to locate local REALTORS® and real estate services.
  • Due to NAR’s exclusive relationship with Move, Inc. for the display of real property ads in the United States, Member Boards may not display or link to real property ads from their .REALTOR domain.
  • Spaces and underlines are not permitted
  • Domain names that are confusing or misleading as to your Member Board’s jurisdiction.

The following are examples of acceptable .REALTOR domains for New York State Association REALTORS®:
NewYorkStateAssociationofREALTORS.REALTOR
NYSAR.REALTOR
NewYorkStateAR.REALTOR
NewYorkStateAOR.REALTOR

The following is an example of an unacceptable .REALTOR domain for The Black Hills Association of REALTORS®:
NewYork.REALTOR

Domain Management

Domains are claimed for one or more years, and renew on the anniversary date of their registration after expiration of the claimed period.

To find your renewal date, “Login” to your account and then go to “Manage Domains.” Your renewal date will appear in the “Expiration | Renewal” column in the row of the relevant domain name.

Login at www.claim.REALTOR, then click “Manage Domains” and select the .REALTOR domain name you are trying to update. Step-by-step directions can be found here:

Redirecting a domain points traffic from a new domain to an existing domain, permitting continued use of the old domain to access a website. Visitors to your site will see the new URL change in the URL bar to the URL that it is directed to.

Setting up the DNS server makes the .REALTOR domain resolve to a hosted set of webpages as the default domain for that website.  This is a technical setting which requires a set of DNS server info. Visitors to your site will not see the URL change. It will remain your new URL.

Control of .REALTOR domains may not be transferred to anyone.  Instead, the vendor must provide the Domain Name Server (DNS server) to be entered into the data fields of the member’s .REALTOR domain account. Directions can be found here.

Contact information for Real Estate Domains (RED), can be found on “Contact Support” link located on the bottom of the screen at www.claim.REALTOR. For further assistance or any questions, contact Real Estate Domains at: 1-866-361-3029 or email support@claim.REALTOR.

Realtor.com® profile website

An optional FREE website will be available for U.S. members. Realtor.com® and Move support the .REALTOR effort for our industry and have developed a FREE optional profile website that will include a member’s listings, social media integration and other exciting features. An example can be found here.

Members are also welcome to design their own .REALTOR website.

Members have the option to turn on/off various features of the realtor.com profile website as well as update their information through a Profile Manager at www.realtor.com/profile. Questions, visit www.realtor.com/profile-support, or contact realtor.com profile support at 1-866-641-6658, realtorprofile@realtor.com.

Yes. When the profile website option is selected, members receive an email which includes a T&C to be accepted and a username and password for accessing their Profile Manager. Questions?  Visit www.realtor.com/profile-support, or contact realtor.com® profile support at 1-866-641-6658, realtorprofile@realtor.com.

Payment

A confirmation email will be sent to your email address on record when you claimed your .REALTOR domain(s). A copy of your receipt(s) can be found in your account at www.claim.REALTOR. Click “Login” in the upper-right corner. Once logged in, click “Manage Domains”, and then click on the relevant domain name. You will then be on a page titled “Domain Details”. Click “View receipt.”

Charges appear as “REALTOR Association/MLS”.

The multi-year and multi-domain discounts only apply to domains purchased in the same transaction. It does not take into account domains purchased in previous transactions.

Geographic and Generic Domains

No. Instead, these .REALTOR domain names will be reserved for future use to benefit the entire industry, such as the Find a REALTOR® directory, or to search listings on realtor.com®, etc. Members, firms/offices and member boards whose names include geographic and/or generic terms in their names may be permitted to use such terms in their domain name, but these requests will require manual review and approval. NAR reserves the right to approve/deny such domain names at its discretion.

Geographic domain names are domain names that refer to a particular location. This may include a place, neighborhood, city, county, state, street address, zip code, area code, or a combination thereof. Members may use geographic terms before their name in a .REALTOR domain and may also be permitted to use a geographic term that is already part of their name. Street addresses will not be permitted.

Example of permitted .REALTOR domain name with geographic term: NewYorkSteve.REALTOR
Example of .REALTOR domain name with geographic term not permitted: NewYork.REALTOR

Visit the Guidelines and Usage section for more ideas.

Generic domain names are domain names comprised solely of a common word or phrase. No one may register and use a generic .REALTOR domain name; however, members may use generic terms before their name in a .REALTOR domain.

Examples of generic .REALTOR domain names, which are not permitted:
mortgage.REALTOR
broker.REALTOR
realestate.REALTOR

Visit the Guidelines and Usage section for more ideas.

Partnerships

Second Generation, Ltd. (Second Gen) is an Embrescia family investment firm headquartered in Cleveland, Ohio, and the owner and registry operator for the top-level domain .jobs, which is sponsored by the Society for Human Resource Management. As an early adopter, NAR partnered and worked closely with Second Gen for over eight years, throughout the gTLD application, review and development process to bring the .REALTOR solution to the real estate industry. For over three decades, Second Gen and its affiliates have owned and operated FCC licensed radio and television properties serving markets throughout the United States as well as investing in manufacturing, real estate and medical innovations.

NAR has an exclusive marketing partnership with The Canadian Real Estate Association (CREA), the owner of the REALTOR® mark in Canada. REALTOR® members of CREA will also be able to use the domain.

More on Top-level Domains (TLDs)

The .REALTOR TLD will make it easier for homebuyers, sellers and investors to locate a REALTOR®, the trusted valued source of real estate information, resources and services online.

NAR believes the new .REALTOR domain name will create a more positive experience for consumers who are seeking real estate information and services and want to ensure they are working with a REALTOR®, a real estate professional committed to a strict Code of Ethics. Given the Internet’s convenience and round-the-clock accessibility, REALTORS® know that every year a growing number of consumers turn to and rely on the Internet as a source of information. According to NAR research, nearly nine out of ten recent buyers used the Internet in their home search process.

NAR, through Real Estate Domains LLC (RED), applied to ICANN for the .REALTOR TLD.
RED was created for the sole purpose of operating the .REALTOR TLD.

ICANN is the Internet Corporation for Assigned Names and Numbers (ICANN). They were established in 1998 for the purpose of coordinating the Internet’s unique identifiers around the world. They develop policies dedicated to keeping the Internet secure, stable and interoperable.

In early 2011, ICANN approved an expansion of the number of generic TLDs, which included allowing companies and organizations to create domains for their brands. NAR has been following this initiative since ICANN first began considering the introduction of a new round of gTLDs in 2006.

A top-level domain (TLD) is the portion of the domain name that appears to the right of the “dot” and is no longer limited to three characters. Every domain name must end with a TLD. There were two types of TLDs: generic top-level domains (gTLDs) like .net or .com. and country code top-level domains (ccTLDs) like .uk or .cn. Each TLD is operated by a registry, which is responsible for technically supporting the TLD and developing policies for the maintenance and allocation of the TLD.

No. Individuals and organizations can register and use second-level and sometimes third-level domains through the various registrars available to the public. The application for a new gTLD is not for a domain name but rather the opportunity to create and operate a registry for the new gTLD, and accept the responsibility for operating a significant piece of the Internet’s infrastructure. .REALTOR will have its own registrar where members of NAR and CREA can manage and register new .REALTOR domain names.

A second-level domain is the part of a domain name or website address that comes before the TLD.

Ex: In janesmith.REALTOR, “janesmith” is the second-level domain and .REALTOR is the TLD.

A third-level domain name is the part of a domain name or website address that comes before the second-level domain name. Third-level domains are also called “sub-domains” as they sometimes refer to specific sections or pages of a website.

Ex: In offices.janesmith.REALTOR, “offices” is the third-level domain, “janesmith” is the second-level domain, and .REALTOR is the TLD.

Additional information on .REALTOR domains is available at: www.about.REALTOR. You can also subscribe to NAR communications, like NAR Weekly Report to stay up to date.

To learn more about domains, visit:

What if I have a question that is not on the list?