All you need to know about .REALTOR

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Registration

You will need:

  • credit card
  • NRDS id for NAR & IRMs, NAF id for CREA
  • list of domain name ideas

A credit card is needed for all accounts to ensure that your .REALTOR domains will auto-renew and not be lost should a member forget to renew. Members will have the ability to turn-off auto-renewal for every .REALTOR domain after account creation. Pre-paid credit cards may also be accepted and used as an alternative to a personal credit card.

Account

No. Your REALTOR.org user name and password are not used for domain registration. All NAR members will need to create a .REALTOR domain account to purchase and manage domains. The user name you select must be an email address, and you will create and confirm a password.

You may use any valid email address. We recommend using the email address you want your .REALTOR domain receipt and updates to be sent.

The first time you claimed a .REALTOR domain, you set up an account with an email address as your username and a password. This is not necessarily the same username and password as your REALTOR.org or realtor.com account. If you forgot your password, click “Forgot password?”

  1. If you have never set-up an account, click “Sign up” and follow the instructions for creating a .REALTOR domain name account.
  2. If you forgot your password, click “Forgot password?”
  3. If you are locked out of your account, contact RED Support via our support page or at 866-361-3029 and provide your name and NRDS ID.  If a typo was made when creating the account name, RED can update/reset the email address, which is also your username for the account.

Payment

A confirmation email will be sent to your email address on record when you claimed your .REALTOR domain(s). A copy of your receipt(s) can be found in your account at www.claim.REALTOR. Click “Login” in the upper-right corner. Once logged in, click “Manage Domains”, and then click on the relevant domain name. You will then be on a page titled “Domain Details”. Click “View receipt.”

Charges appear as “REALTOR Association/MLS”.

The multi-year and multi-domain discounts only apply to domains purchased in the same transaction. It does not take into account domains purchased in previous transactions.

Claiming Domain Names

You may request manual review of the desired .REALTOR domain by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and complete the “Contact Support” web form. Select “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain name.

To make an update to your name, contact your local board. If you created your account at www.claim.REALTOR prior to changing your name, once the local board makes an update, contact RED support at 866-361-3029.

For other inquiries, you may request manual review of a desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and completing the “Contact Support” web form. Select “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain name.

Consider registering domains using the part of your name that does not result in a challenge; or request manual review of your desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and selecting “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain name.

Request manual review of the desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and then selecting “Help registering a domain”. A request for manual review is not processed immediately and does not guarantee approval of your desired domain.

The registration system requires use of your first name (can be a common variation of first name), and/or your complete last name directly before .REALTOR.  It does not permit use of only part of the first or last name as it appears in NRDS.

If you have a domain name you cannot currently claim and believe you should be able to, you can submit a request for the desired domain name by clicking “Contact Support” at www.claim.REALTOR at the bottom of the screen and then select “Help registering a domain”. A request for manual review may take some time to process and does not guarantee approval of your desired domain.

No. A member’s first name (can be a common variation of first name) and/or complete last name must immediately precede .REALTOR.

Over 1.1million nickname variations are permitted by the registration site.

Nonetheless, if you received an error message, you may request manual review of a desired domain name by clicking “Contact Support” at www.claim.REALTOR (located at the bottom of the screen) and then selecting “Help registering a domain”. A request for manual review may take some time to process and do not guarantee approval of your desired domain name.

Domain Management/Set Up

Existing account holders: Your email address can be updated once an account is created by clicking “Login” in the upper-right corner of the page at www.claim.REALTOR and using your old email address to login. Once logged in, click “Account”. Make your changes and click “Save” at the bottom of the page.

If you have not created an account before, in order to claim a .REALTOR domain, you must create an account first by selecting “Sign up”.

Domains are claimed for one or more years, and renew on the anniversary date of their registration after expiration of the claimed period.

To find your renewal date, “Login” to your account and then go to “Manage Domains.” Your renewal date will appear in the “Expiration | Renewal” column in the row of the relevant domain name.

Login at www.claim.REALTOR, then click “Manage Domains” and select the .REALTOR domain name you are trying to update. Step-by-step directions can be found here:

Redirecting a domain points traffic from a new domain to an existing domain, permitting continued use of the old domain to access a website. Visitors to your site will see the new URL change in the URL bar to the URL that it is directed to.

Setting up the DNS server makes the .REALTOR domain resolve to a hosted set of webpages as the default domain for that website.  This is a technical setting which requires a set of DNS server info. Visitors to your site will not see the URL change. It will remain your new URL.

Control of .REALTOR domains may not be transferred to anyone.  Instead, the vendor must provide the Domain Name Server (DNS server) to be entered into the data fields of the member’s .REALTOR domain account. Directions can be found here.

Contact information for Real Estate Domains (RED), can be found on “Contact Support” link located on the bottom of the screen at www.claim.REALTOR. For further assistance or any questions, contact Real Estate Domains at: 1-866-361-3029 or email support@claim.REALTOR.

realtor.com profile website

An optional FREE website will be available for U.S. members. Realtor.com® and Move support the .REALTOR effort for our industry and have developed a FREE optional profile website that will include a member’s listings, social media integration and other exciting features. An example can be found here.

Members are also welcome to design their own .REALTOR website.

Members have the option to turn on/off various features of the realtor.com profile website as well as update their information through a Profile Manager at www.realtor.com/profile. Questions, visit www.realtor.com/profile-support, or contact realtor.com profile support at 1-866-641-6658, realtorprofile@realtor.com.

Yes. When the profile website option is selected, members receive an email which includes a T&C to be accepted and a username and password for accessing their Profile Manager. Questions, visit www.realtor.com/profile-support, or contact realtor.com profile support at 1-866-641-6658, realtorprofile@realtor.com.

General

REALTOR® is a federally registered collective membership mark that identifies real estate professionals who are members of NAR and subscribe to its strict Code of Ethics. Only members of the National Association of REALTORS® (NAR) including International REALTOR® Members (IRMs), The Canadian Real Estate Association (CREA), and related entities will be allowed to use .REALTOR domain names. A .REALTOR domain name will identify and distinguish domains operated by REALTORS® from others operated by nonmember real estate professionals, and establish .REALTOR domain names as a trusted source.

The top-level domain .REALTOR will also deliver branding and marketing value to REALTOR® members and affiliates. Details can be found under our Benefits section.

REALTORS® and consumers will benefit in the following ways:

  1. Since every domain ends in .REALTOR, indicating REALTOR® status, members can focus on selecting the best domain name and market themselves and their business.
  2. .REALTOR offers a clean slate of domain names to choose from, whereas most desirable domains are already taken in .com.
  3. Bring order and consistency to the currently disorganized real estate space on the Internet. Anyone can create a .com site, but only REALTORS® can use a .REALTOR domain.
  4. The first domain is FREE for the first year for the first 500,000 NAR members and the first 10,000 CREA members.
  5. Directly connects members to the $5 billion internationally recognized REALTOR® brand, delivering additional branding and market value – just like placing the REALTOR® logo on your business cards or wearing the REALTOR® pin.
  6. Immediately identifies REALTOR® membership, and differentiates REALTORS® from other nonmember professionals.
  7. Establish a branded destination for consumers to ensure they’re dealing with a REALTOR®.
  8. Builds a TLD that establishes .REALTOR as a trusted source when searching for real estate information online.
  9. Communicates the positive attributes of trust, professionalism and community to consumers by its use of the REALTOR® name.
  10. The Internet is evolving and NAR has proactively positioned REALTORS® to be at the forefront of this change.
  11. Positions REALTORS® with a competitive edge in the online real estate space by enabling the opportunity for future innovation, for example, a .REALTOR search engine, making it easier for consumers to locate REALTORS® and real estate services.
  12. Establishes rules and standards of use that differentiate the .REALTOR domain from all other domains.
  13. Search engines like Google are focused on delivering relevant results. The .REALTOR domain tells search engines what kind of content to expect on a website, making it more likely to appear in search results when a consumer is searching for the term “REALTOR®”.
  14. Includes an optional FREE profile website for U.S. members. An example can be found here.

REALTOR domains launched on October 23, 2014 at 11 am EDT for members and will be followed by subsequent phases open to firms/offices, Boards and Associations, and REALTOR® owned MLSs. .REALTOR domains will be available during each phase on a first-come, first-served basis. The latest news and information can be found at www.about.REALTOR.

  • REALTOR® members (agents and brokers) including International REALTOR® Members and members of the Canadian Real Estate Association (CREA)
  • REALTOR® Firms/Offices
  • State and local REALTOR® Boards and Associations
  • REALTOR® owned Multiple Listing Services (MLSs)
  • NAR affiliated institutes; societies and councils
  • Other NAR business partners

Registration of .REALTOR domains is subject to the .REALTOR licensing agreement for usage of .REALTOR domains.

Only members with “Active” status may claim .REALTOR domains. Members whom are “inactive” or “suspended” are ineligible to register or renew domains. The member may claim .REALTOR domains once he/she completes the local membership requirements and his/her status is updated to “Active.”

For members: The first 500,000 NAR and 10,000 CREA members registering a .REALTOR domain will receive their first domain FREE for one year. .REALTOR domains will otherwise start at $39.95 per year with discounts available for additional domains and years. Further pricing information can be found in the Pricing section.

Please note that discounts apply only to .REALTOR domains purchased in the same transaction.

If a domain you want is available, you can register as many as you like during or after the October 23, 2014 at 11 am EDT launch.

Claiming .REALTOR domain names are first-come, first-served. At minimum,

  1. Members must use their first, last or full name in their domain name as it is in the NAR membership ID (NRDS ID). 
  2. The member's name (first, last or full) must precede .REALTOR. with the exception of numeric characters
     

Naming FAQs:

Question

Answer

Example

Can I use just my first name?

Yes

Robert.REALTOR

Can I use just my last name?

Yes

Anderson.REALTOR

Can I use my middle name?  

Must be used with first or last name only

JohnAnderson.REALTOR
(where middle name is John)

Can I use my nickname?

Can use nicknames for your formal first names as our system accepts over 1million common nicknames

Bob.REALTOR, BobAnderson.REALTOR

Can I use my initials?

Must be used with last name, not as a standalone

RAnderson.REALTOR
 

Can I use words or a phrase before my name?

Can use as long as it is appropriate

TeamAnderson.REALTOR
SellwithBob.REALTOR

Can I use numbers?

Yes, before or after your name

Robert1.REALTOR
21RAnderson.REALTOR

 

For more, visit www.about.REALTOR and check out the naming rules and guidelines

The same rules that apply to members’ use of the REALTOR® marks currently will apply to .REALTOR domains. Descriptive and generic terms, including geographic terms , can only be used before the member’s name. The .REALTOR domain must have the member’s first, last, or full name directly before .REALTOR.

The following are examples of proper .REALTOR domains for Jane Smith, REALTOR®:
janesmith.REALTOR
smith.REALTOR
jsmith.REALTOR
jane.REALTOR
buywithjanesmith.REALTOR
calljane.REALTOR
sellwithsmith.REALTOR

The following are examples of improper .REALTOR domains:
js.REALTOR
janesmiththebest.REALTOR
smithteam.REALTOR
janesellschicago.REALTOR
janesmithrealtor.REALTOR

Please visit the Guidelines and Usage section for more ideas.

A domain name MUST be between 3-63 characters in length. You can incorporate the numbers 0-9 and letters A-Z in the domain name.  You may include hyphen(s) but your .REALTOR domain cannot begin or end with a hyphen. Spaces and underlines are not permitted. Click here for acceptable domain names.

Members may use .REALTOR domain names only while their NAR or CREA membership is in good standing.

Real Estate Domains LLC (RED) is the registrant of all .REALTOR domains. The .REALTOR licensing agreement will explain in detail what will happen to .REALTOR domains in the event the licensee’s membership is no longer in good standing as a REALTOR®.

No. Members may continue using their current domain names for as long as they wish. Members may also wish to redirect their current domain names to their new .REALTOR website; however, such redirecting is not required.

No. .REALTOR domains are only available for registration through NAR.

Various domain registrars such as GoDaddy are promoting preregistration for new TLDs, which may be available soon. These domain registrars are not authorized and will be unable to issue .REALTOR domain names.

NAR and CREA members should not preregister or pay money to other registrars for a .REALTOR top-level domain (TLD). Only NAR will offer and oversee .REALTOR domains, and only REALTORS® are eligible for .REALTOR domains. Membership will be verified via NRDS or NAF ID.

You may have also heard about a company promoting use of the top-level “country code” domain .RE as a place to distinguish real estate professionals. Be aware that neither this company, nor the .RE top-level domain, is affiliated in any way with NAR.

Firms/Offices, Boards, Association and REALTOR® owned MLSs

Yes. The designated REALTOR® for an office will be able to claim a domain for the firm/office when they become available. Registration of firm/office domains may only be made by the broker of record and must match their firm/office name in NRDS for NAR or NAF for CREA members. Other legal or dba names are not permitted. The business rules for naming conventions provide additional details and can be found here.

The .REALTOR domains will be released in phases. Phase for I members is complete and subsequent phases open to firms/offices, Boards, Associations, and REALTOR® owned MLSs will launch in 2015.

Members can now claim their .REALTOR domains at www.claim.REALTOR.

Yes, Boards, Associations and REALTOR® Owned MLSs will have an opportunity to register .REALTOR domain name(s). The .REALTOR domains will be released in phases, with Phase I open to members and subsequent phases open to firms/offices, Boards, Associations and REALTOR® owned MLSs. We expect the first phase to launch on October 23, 2014 at 11 am EDT. Sign up for our
e-newsletter at www.about.REALTOR to receive the latest news and information on the. REALTOR domain.

Visit our Association section for marketing materials and for the Association .REALTOR Marketing Program to help promote .REALTOR to your members. In recognition of your partnership and participation in promoting the .REALTOR domain to your members, your organization can receive a FREE .REALTOR domain for up to five years.

Priority Registration

The priority registration list for .REALTOR domains ended Q1 2014 for members of NAR and CREA. Members who signed up for the priority registration list had the opportunity to register .REALTOR domains during a 72-hour period prior to general release on October 23, 2014 at 11 am EDT.

Members on the priority registration list only provided first and last name with an email address so they can be contacted when domain registration begins. They did not preregister specific domain names. NAR and CREA did not offer priority registration to firms/offices, Boards, Associations or REALTOR® owned MLSs.

All members can now claim their .REALTOR domain name(s) at www.claim.REALTOR.   

Moreover, the first 500,000 NAR and 10,000 CREA members to register a .REALTOR domain consisting of his/her name will receive one FREE .REALTOR domain for one year.

Geographic and Generic Domains

No. Instead, these .REALTOR domain names will be reserved for future use to benefit the entire industry, such as the Find a REALTOR® directory, or to search listings on realtor.com®, etc. Members, firms/offices and member boards whose names include geographic and/or generic terms in their names may be permitted to use such terms in their domain name, but these requests will require manual review and approval. NAR reserves the right to approve/deny such domain names at its discretion.

Geographic domain names are domain names that refer to a particular location. This may include a place, neighborhood, city, county, state, street address, zip code, area code, or a combination thereof. Members may use geographic terms before their name in a .REALTOR domain and may also be permitted to use a geographic term that is already part of their name. Street addresses will not be permitted.

Example of permitted .REALTOR domain name with geographic term: NewYorkSteve.REALTOR
Example of .REALTOR domain name with geographic term not permitted: NewYork.REALTOR

Visit the Guidelines and Usage section for more ideas.

Generic domain names are domain names comprised solely of a common word or phrase. No one may register and use a generic .REALTOR domain name; however, members may use generic terms before their name in a .REALTOR domain.

Examples of generic .REALTOR domain names, which are not permitted:
mortgage.REALTOR
broker.REALTOR
realestate.REALTOR

Visit the Guidelines and Usage section for more ideas.

Partnerships

Second Generation, Ltd. (Second Gen) is an Embrescia family investment firm headquartered in Cleveland, Ohio, and the owner and registry operator for the top-level domain .jobs, which is sponsored by the Society for Human Resource Management. As an early adopter, NAR partnered and worked closely with Second Gen for over eight years, throughout the gTLD application, review and development process to bring the .REALTOR solution to the real estate industry. For over three decades, Second Gen and its affiliates have owned and operated FCC licensed radio and television properties serving markets throughout the United States as well as investing in manufacturing, real estate and medical innovations.

NAR has an exclusive marketing partnership with The Canadian Real Estate Association (CREA), the owner of the REALTOR® mark in Canada. REALTOR® members of CREA will also be able to use the domain.

More on Top-level Domains (TLDs)

The .REALTOR TLD will make it easier for homebuyers, sellers and investors to locate a REALTOR®, the trusted valued source of real estate information, resources and services online.

NAR believes the new .REALTOR domain name will create a more positive experience for consumers who are seeking real estate information and services and want to ensure they are working with a REALTOR®, a real estate professional committed to a strict Code of Ethics. Given the Internet’s convenience and round-the-clock accessibility, REALTORS® know that every year a growing number of consumers turn to and rely on the Internet as a source of information. According to NAR research, nearly nine out of ten recent buyers used the Internet in their home search process.

NAR, through Real Estate Domains LLC (RED), applied to ICANN for the .REALTOR TLD.
RED was created for the sole purpose of operating the .REALTOR TLD.

ICANN is the Internet Corporation for Assigned Names and Numbers (ICANN). They were established in 1998 for the purpose of coordinating the Internet’s unique identifiers around the world. They develop policies dedicated to keeping the Internet secure, stable and interoperable.

In early 2011, ICANN approved an expansion of the number of generic TLDs, which included allowing companies and organizations to create domains for their brands. NAR has been following this initiative since ICANN first began considering the introduction of a new round of gTLDs in 2006.

A top-level domain (TLD) is the portion of the domain name that appears to the right of the “dot” and is no longer limited to three characters. Every domain name must end with a TLD. There were two types of TLDs: generic top-level domains (gTLDs) like .net or .com. and country code top-level domains (ccTLDs) like .uk or .cn. Each TLD is operated by a registry, which is responsible for technically supporting the TLD and developing policies for the maintenance and allocation of the TLD.

No. Individuals and organizations can register and use second-level and sometimes third-level domains through the various registrars available to the public. The application for a new gTLD is not for a domain name but rather the opportunity to create and operate a registry for the new gTLD, and accept the responsibility for operating a significant piece of the Internet’s infrastructure. .REALTOR will have its own registrar where members of NAR and CREA can manage and register new .REALTOR domain names.

A second-level domain is the part of a domain name or website address that comes before the TLD.

Ex: In janesmith.REALTOR, “janesmith” is the second-level domain and .REALTOR is the TLD.

A third-level domain name is the part of a domain name or website address that comes before the second-level domain name. Third-level domains are also called “sub-domains” as they sometimes refer to specific sections or pages of a website.

Ex: In offices.janesmith.REALTOR, “offices” is the third-level domain, “janesmith” is the second-level domain, and .REALTOR is the TLD.

What if I have a question that is not on the list?